e-Nagar

December 17, 2006

Maruti Zen (little Boxes Ad)

Filed under: Thoughts — Ankur Aggarwal @ 8:33 am

Zen has come up with the nice advertisement with lyrics. But i feel the irony of Maruti coming up with this advertizement amusing. What is the boxes in the advertisement referring to?
The only ugly box shaped cars I see on the road belong to the Maruti Suzuki stable. (Maruti Omni, and Maruti Wagon R.)

If it is the most common car on the streets, then again it is Maruti 800.
Either way why would a advertisement target its own brand?
But then I do not understand advertisements.

6 Comments »

  1. i just hope u dont watch tv after coming to us …. i used to think advertisements in india are absurd but the word loses its meaning in US.

    Comment by Amit Arora — December 17, 2006 @ 6:44 pm

  2. The passive viewer of the ad may not think about other Maruti brands at all. In fact, it seemed quite a strage ad to me in the first place, a different ad for an automobile, which caught my attention rather suddenly.

    Comment by silentthunder — December 20, 2006 @ 4:21 am

  3. heyyy okay finally smone shares my thoughts on this..even I keep thinkin WHY would tehy target their OWN Maruti 800′s!! I think they were known as “Match boxes” sm time back!! :) ..

    Comment by funkyuncensored — December 22, 2006 @ 8:38 am

  4. they are trying to target santro..

    Comment by nags — December 26, 2006 @ 7:35 am

  5. I liked the out-of-the-box thinking,

    They way they say that everyone is boxed into the same kinda life, even when you graduate, marry and have kids. That is striking

    But how can buying a car with curves help me get my individuality? duh…

    Comment by Arthi — January 8, 2007 @ 2:27 am

  6. i guess the car is no longer a means of transport, but a style statement….. but the music and lyrics is simply wonderful

    Comment by pegasus — January 8, 2007 @ 8:25 am


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