As per Aristotle, a good persuader needs to have the following 3 components in his speech
1. Ethos: Proving to the audience that he truly believes and follows what he/she says. Show them your authority.
2. Pathos: Appeal to the audience emotions. Charge them up.
3. Logos: Make a logical appeal. Give them some data, reason with them.
Only by using the 3 elements together, can one build a strong argument.
So which element do you normally use for arguing?
3, 3, 3
and 1, 1
emotions not so much
Comment by Sandip Chaudhuri — September 17, 2008 @ 9:16 am
often emotions r used to
1. incite the people to take immediate (and desired) action.
2. throw them offguard and make them more receptive to your arguments
Comment by Ankur Aggarwal — July 7, 2009 @ 12:00 pm
[...] Filed under: Miscellaneous — Ankur Aggarwal @ 12:02 pm As a follow-up on an earlier post, I thought I would elaborate more by analysing a movie [...]
Pingback by Logos Pathos and Ethos in pursuasion « ENagar — July 7, 2009 @ 12:03 pm