e-Nagar

June 11, 2009

Lessons of branding from Mac Computers

Filed under: Miscellaneous — Ankur Aggarwal @ 10:11 am

One of the best way to create a brand position often does not involve having unbelievably tall claims but simple communications.

For example, take the ipod box.
On the black package, in bold white print its written: “Works with PC and Mac”

Unlike most other computer accessories/software packs, it has very little words and pictures. So each word that is written on the box has more emphasis. This simple line is important in a very subtle fashion it emphasizes the Mac notebook’s unique position.

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3 Comments »

  1. Ankur – if you have not seen this, you will totally love it!

    Comment by Kokonad — June 12, 2009 @ 1:56 am

    Reply

  2. :) ) i had seen it once, but had forgotten the link.
    thanks for sharing

    Comment by Ankur Aggarwal — June 12, 2009 @ 6:20 am

    Reply

  3. agree :)

    Comment by Abhijeet Rajwade — June 12, 2009 @ 2:49 pm

    Reply

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