Comments on: flipkart ad: “Aapko bhi to photo dekhkar pasand kiya tha”

By: ray ban club master sunglasses

ray ban club master sunglasses — Sat, 12 Jan 2013 13:18:44 +0000

What a material of un-ambiguity and preserveness of valuable knowledge
about unpredicted feelings.

By: Ankur Aggarwal

Ankur Aggarwal — Sat, 05 May 2012 03:53:44 +0000

I totally agree that discounts are one of the primary reason why people shop online. However price cutting often does not go well with the bottomline.
One should not forget that online stores also offer much more variety and features that a retail store cannot provide… esp when you are in a Tier II or III city. that is the market that flipkart is trying to capture.
one of the biggest problem with online ads is that very few people even bother to look at it. decades of training has ensured that people can navigate the internet and concentrate only on the stuff they are seeking.. filtering away the ads

By: Ankur Aggarwal

Ankur Aggarwal — Sat, 05 May 2012 03:46:46 +0000

@saket… yups kids are the most cost effective way to gain attention.

@skabeesh… flipkart needs to focus of tv ads because they have VC funding. the main motto of VC is to gain control of the enterprise .. usually by forcing the company to expand so much and so fast that it stops making any positive cash flows. So now the more the company needs funds, the more power VC gains.
tv ads are expensive… hence almost all VC would insist of launcing a few immediately after funding

By: Skabeesh

Skabeesh — Fri, 04 May 2012 04:15:25 +0000

Nice one. Although ads by e-commerce giants reminds me of jabong.com. These guys have come in India recently and have flooded the internet with their ads. In many popular sites, the top, right and even the bottom widget displays their offers. Contrast that with flipkart and one can see they are more effective -
1. For jabong ads, the users are already on the net, all they have to do is click and another tab opens with the destination site. Flipkart ads focus on TV, implying, the user may or may not remember it next time using the net.
2. Jabong ads directly feature their discount offer, which is a major reason to buy online. Yet to see flipkart TV ads do that.

By: Saket Aggarwal

Saket Aggarwal — Wed, 02 May 2012 11:10:37 +0000

Use of Kids will also save on the cost of hiring stars for the ad.