Often you enter without having a vaguest clue of what you want or what should be the best or appropriate. You talk to the store reception, go around the display shelves and pick something up.
Online retail stores work on the assumption that you know what you want and they will get you the best price on that purchase. They work more as a stockist rather than a retailer. The only USP they have is the best bargain. (and price war is never a good business strategy)
Take a simple Scenario:
1) I want to take my girl out for a wonderful evening (movie/food/shopping etc.) I want something nice, different and new. But I am looking for suggestions.
2) Thanks to Hallmark, there is a gifting occasion every fortnight. I want to buy for my sister/ aunt/ father etc. and I am clueless what I should get.
All I want is that there should be phone number (not online yellow pages) which keeps track of a database of the latest fashion trends. You just dial them and feed all the data. They will work with you and try to list out options you can have.
You give customer clarity and make him happy. After he makes up his mind you offer him:
“If you want, we can pick it up from the store. Wrap it and dispatch it to the specified address.”
“We can reserve a wonderful table for you”
Now who can refuse this offer?
Messengers/chat-rooms are the most widely used web-applications. But I often wonder why:
1. You have no idea who the other person is.
a. He could be a pedophile romancing with a teenage from a prison cell.
b. A loser impersonating as someone rich and famous.
c. Or a next door neighbor messing with you.
d. Or a necromancer/cannibal who believes in sacrifices and trying different kinds of exotic meats.
2. It is a complete waste of time. You can spend 5 minutes just to say hi
3. The most important aspect of communication is the Tone of the Voice, facial expressions and body language. Whenever someone asks you “how do you do?” there is a standard reply. But it the enthusiasm which tells the real story.
4. Meeting people whom you meet online is often a disaster. In a chat-room you can be very close friends and communicate endlessly. But in real life you are just 2 strangers. And also the probability of meeting someone who stays across the globe is next to zero.
Then my friend gave me a wonderful reply
Essentially we have tons of emotions bottled up. The only we can get our mind cleared up is by communicating.
Physical world is a very small place. You tell it to one person and everybody knows (even those you do not want to know) But online world is a lot more secure.
It is like a modern day confession box. You do not know who is hearing your rants and the other person never asks your name an identity. Hence the inhibitions and barriers are lowered. Hence online friends communicate at a very deep level and understand each other much better. Guys who never talk about their personal life and their fears to even their closest friends gossip like sisies online.
Do not believe me:
Next time you see your office boy, security guard or a waiter, just ask him his Name. He will immediately get defensive and start blurting out explanations and apologies. (Even though nothing happened)
You know the guy by face; you know his workplace. So what has he to lose?
Still as long as you do not know the other person by name /identity you communicate better.
Most of the self-development books say the person’s name is the most beautiful and sweetest sounding noise known to mankind. Yet many of the writers have a pen-name which is nowhere similar to their real-life name. That is why they are able to express deeper emotions and more vivid thoughts. Similarly most people hide behind their an online name/alias to reveal themselves better.
I make lots of crazy observations:
I was today witnessing a cow scavenging out of a dumpster. There were 2 newspapers. One was Hindu and the other was Times of India, but the cow chewed Times of India only.
Looks like everybody loves spicy junk food.