Maruti Zen (little Boxes Ad)

Zen has come up with the nice advertisement with lyrics. But i feel the irony of Maruti coming up with this advertizement amusing. What is the boxes in the advertisement referring to?
The only ugly box shaped cars I see on the road belong to the Maruti Suzuki stable. (Maruti Omni, and Maruti Wagon R.)

If it is the most common car on the streets, then again it is Maruti 800.
Either way why would a advertisement target its own brand?
But then I do not understand advertisements.


Non-Refundable Deposit

I went for a cable installation, he charged me with 1000/- non-refundable deposit.
I went to my drinking water supplier, he charged me with 200/- non-refundable deposit.

The service provider has to incur a certain cost for all the hardware, wiring he installs at the client site. The landlord entrusts the tenant with the furniture, fittings and the structure of his house. The deposit is the amount paid upfront by the client to build up the trust between the two parties.

Hence by the very definition the moment the business of the client terminates, the deposit should be refunded (or adjusted with the outstanding)
A non-refundable deposit on the other hand disappears into thin air the moment you paid it. You cannot complain for the poor services, you cannot terminate your contract… because you will stand to lost the hefty deposit.

For all practical purposes Non-Refundable Deposit is actually the euphonium for “Installation Charges”. You always think the amount was a security deposit until you decided to lay claim on it.

In certain cases the situation is close to a fraud. Many Landlords refuse or dilly-dally when asked to refund the security paid by the tenant. In Bangalore where this security can be as high as 10months rent, it really pinches. What do you think is the solution?

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And love not as long as you hoped
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The difference between a pervert and an eccentric- is money.