Mobile phone is like the ultimate fashion accessories these days. We change phones not because the old one is damaged/lost but because we no
A year ago one of my female colleagues was really delighted by Micromax Bling. She loved its square shape, the fact that it had a square screen with 2 crystal buttons with a mirror. She felt that it was like a nose powder box and was the latest fashion accessory that should be added to her purse. She actually bought one and was quite happy with it. Her only dissatisfaction was that “The phone is not pricy enough. I would have loved it even more if it was 5,000/- more expensive.”
Similarly for my mother, less is more. All she is looking for a phone with a good battery life, strong reception during her travel, few buttons and big font size in the display (so that she can function even without her glasses). She does not want a smart phone. It’s not that she is averse to technology; she just associates a phone with telephonic conversations. Any why shouldn’t she STD rates in India are as low as 20-50p (6,000 paisa = 1 USD). Plus you don’t have to pay any monthly commitment/subscription fee.
She does not want a touch screen: because she would rather use an application over the laptop then over a tiny weenie screen. Also her ear-rings (in spite of the proximity sensors etc.) have a tendency of muting her conversation (or a similar mischief). She would rather use an application over a laptop where everything is clearly visible than over a phone.
A business phone (like blackberry) is counterproductive because the key size is too small without the glasses.
Till recently she had a simple nokia phone with a standard 12+3 button format and a color screen. However now she does not want it because her maid has a similar phone.
I am sure there is a huge market for expensive phones with easy to use features.