Backdrop: My wife was nagging me to iron the pile of clothes for the past few days and finally I gave in. Well to be honest… nobody was surprised if the iron broke in 2 pieces halfway during the excruciating manual labor process.
Anyways here I am 10pm on a friday evening surfing the net to find a replacement.
“I was looking for: Steam iron which is compatible to a 5A plug point and has a 2+m cord. Heavier the weight, more I would prefer it.”
I am surfing all the top online stores (flipkart, ebay, pepperfry & cromaretail). I must say that each and every one had published a 1 page long description of each of the 100+ different irons they were carrying, yet none of these store had the information I was looking for. Instead they would bombard me with more products than I could compare, various discounts, coupons, cashback schemes that would confuse me.
I bought my phone (Nokia Lumnia) in flipkart a month ago. Since this was a high value purchase of a fashion accessory: I went to a store, selected the best match (product, feature, price range, color, look, feel, size etc.) then compared online for the best price. I was OK to wait for 2 days for delivery because the discount was worth it. for a 1,000/- steam iron, I am unlikely going to do that.
Essentially I see steam irons as a commodity. As long as it is from a good brand, there is not much value add in spending hours doing the research about it. I wanted to shop online because of the promise of convenience that it offers and also to save me the time and energy to go to a physical store for this undifferentiated product.
Maybe you feel it is a rant…. but its a voice of a customer who is willing to pay a premium if a store could save him a trip to the store.